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I Didn't Sign Up To Be In Sales™

Best Year Ever - Professional Sales Mastery System

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This is a MILLION DOLLAR sales coaching program! I paid for it in the 1st quarter after beginning… -Michael P, Arizona

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All PerformOne Sales Curriculum is powered by: The Sales Coaching Group

Start Bringing In a Predictable Flow of Profitable New Clients

For many years, I have been blessed because of opportunities to serve as a sales professional. It has provided both financial and personal awards including winning mulitple National Sales Awards and being promoted to North American Sales Leader for a Fortune 500 company. The sales profession has also provided much consistency, stability and peace of mind.

The #1 question I get asked - "Can you teach me how to have the same success?" Can you teach me how to be a top earner year after year...?

Yes. If you have the discipline to learn, practice, and work hard.

We captured a "live" training event where we walk through step-by-step or module-by-module how to consistently produce results and become a top earner. We call these individuals the Super 5%.

The program is composed of strategies that I have field-tested with over 60,000 practical hours as a professional sales executive and small business owner. I will walk you through step-by-step and help you discover:

  • A business development process to produce consistency and predictability (marketing process)
  • A one on one sales process to help you win more often (sales process)
  • How to automate your sales funnel while maintaining your practice with active clients
  • Develop your Compelling Marketing Story™ (CMS)
  • How to leverage a CRM
  • How to have a masterful sales conversation
  • How to anticipate and deal with the top six objections
  • Develop a strong value proposition
  • Develop a key questioning strategy
  • Developing and creating proposals that win new clients
  • And many, many more topics.

Our well-known curriculum Sales Mastery Course SalesProcessPlus++™ is a certification and immersion into business development that will produce several breakthroughs. Replication and practical application is key to your long-term success.

The learning objectives make up the core of our SalesProcessPlus+™ Sales and Marketing curriculum. It is applied to the unique skills of the Professional Office Owner and Consultant. The Professional Office Owner and Consultant business development training modules produce consistent and predictable sales performance:

Learning Objective 1: Great By Choice – “Understanding What it Takes to Be Great”

Learn exactly what it takes to become a top-performing seller, including fanatical discipline and understanding the nobility of your profession. We will look at the skills that make you a great consultant and understand they are the same skills you need to be great at selling.

Learning Objective 2: Trust – “The Secret to Increasing the Life Time Value of Customers”

Trust is the foundation of all great selling and consultants. We will look at the trust formula and the one great secret to developing long-term collaborative relationships. This is the number one requested module in our entire curriculum.

Learning Objective 3: The Incredible Power Of Marketing Process – “Territory Development and The Prospect Life Cycle”

We will teach you the incredible power of process and marketing automation. We will teach CRM, e-commerce, social media and email marketing. I will introduce and immerse you into a single, powerful system that automatically converts leads into new customers and grows sales from existing ones. So you can focus on your business and your clients.

Learning Objective 4: The Incredible Power Of Sales Process – “Winning 1-on-1 with New Prospects”

We will teach you a simple five-step process that will produce consistency, predictability, and building gentle accountability. We will teach you to recognize why you win and why you lose. We will teach you to win more often!

Learning Objective 5: Competitive Advantages – “Differentiate To Win More Often”

Competitive advantages are why you are in business. We will explore what your key advantages are and how you differentiate yourself from your competitors to win more often. We will understand the difference between a strength in a competitive advantage and how to communicate it.

We will develop your Core Marketing Story (CMS) based on your competitive advantages and other market-driven data. This will become your primary marketing tool and training tool.

Learning Objective 6: Planning – “Finding New Prospects“

Discover the importance of good planning and time management best practices. We will look at the high-performance model and the best practices of the top 5%. We will understand the difference in the three critical time categories and how to set proper goals and plan like the military.

Learning Objective 7: Planning – “Fact Based Decisions To Grow Your Business Rapidly”

We will understand “rolled throughput yield” and how small improvements can make tremendous impact on obtaining new prospective customers. We will look at how to analyze our current client list to determine who our top customers are that are producing 16 times more revenue than the bottom 80%. We will look at developing a super 100 list and targeting clients that look like our top 20%.

Learning Objective 8: Planning – “The Art of Execution”

Learned the 6 root causes of execution breakdown. Learn the 4 disciplines of execution and how the top 5% dominate their space year after year…

Learning Objective 9: Skills Development – “How to Have a Great Business Interview”

Learn the five general question types. Learn an emergency questioning technique that will guide you in pressure situations. Understand buyer types and how to engage each of them and be more effective. Leverage the skills that have made you a great consultant.

Learning Objective 10: Skills Development – “How to Present a Great Solution”

Learn the key components of a great presentation. Develop your own pre-presentation checklist. Understand why prospects say no and how to overcome key objections.

Learn how to build report five minutes with any person. Learned the 10 key “wow” factors of a great presentation. Learn the eight mistakes you need to overcome to make a great presentation.

Learning Objective 11: Gaining Commitment – “How To Ask for the Business”

Learn the action rules for gaining commitment. Learn how to properly close an opportunity. Learn additional objection handling techniques.


Your Instructor


G. Bruce Riggs
G. Bruce Riggs

Bruce serves as a business growth strategist. He is considered a leading authority in Professional Development, Marketing Automation andThree BooksOrganizational Training. He has a unique skill set offering including experience based sales training, marketing automation strategies, and strategic business planning for small business entities.

His ability to communicate and connect with audiences has made him one of the most effective teachers, and mentor for those looking to maximize their leadership performance!

Bruce has a proven track record of consistently helping businesses and individuals accelerate their performance. He is one of today’s sales and marketing consultants “in demand” to teach and speak, sharing his unique process to maximize performance.

Experience includes 65,000 hrs as a business development leader, former North American sales manager, 3 times Salesman of the Year. Prior to his sales career, Bruce served in the United States Air Force with several awards and nominations.


Class Curriculum


  WORKBOOK
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days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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What are clients saying…?

“Bruce continues to provide powerful coaching and sales development training for our organization. Our business has achieved double digit growth for the first time in 5 years! Highly recommend Bruce and The Sales Coaching Group.”

“Bruce has helped me achieve a disciplined organized approach to my business development that has produced consistent results. His funnel management and process techniques alone have greatly improved our ability to forecast and hit our sales numbers..”

“Bruce Riggs is a natural born leader and an extraordinary salesperson. He’s very detailed oriented, customer focused, personable, and very intelligent. Bruce is a firm believer in following the sales process and earning the right with his customers. This has made him very successful in his career. His motivation, enthusiasm, and dedication are second to none. I’d recommend any sales professional to learn from Bruce, he has a lot to offer!”

“Bruce is an exceptional coach, teacher and person. He’s a motivational leader who’s information is timely. His dynamic approach and personality make it easy to jump on board with the points he’s communicating. I would recommend Bruce wholeheartedly!”

“Bruce is a loyal advocate, teacher, and friend. He is the first “boss” that has actually cared about my development, my family, and what I would like to accomplish in my career. I would be much further along if I was provided the opportunity to work with him early in my career.”

“Bruce is the consummate sales professional and coach. He brings his vast knowledge and cutting edge training techniques to our employees on a regular basis. He is an outstanding executive and I’m happy recommend the work that he has done for our company.”

“Bruce has twice lead training series on both sales and marketing for our members. The reviews from our members have been outstanding. His years of experience working with all various sizes of companies give him such credibility as a speaker. His presentations are packed with useful information that businesses could walk away and immediately apply to their business. His friendly style makes him very approachable and enjoyable to listen to. It is a true pleasure to work with Bruce.”